Research achievements (PUBLICATIONS)

Basic information

Name KAMIYA Wataru

Name of dissertation

CO-BRANDING BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: DOES A CO-BRANDING STRATEGY IMPROVE CONSUMERS’ ATTITUDES TOWARD PRIVATE LABELS IN JAPAN?

Name of author

Wataru Kamiya

Name of publication

2018 Global Marketing Conference at Tokyo Proceedings

Publisher

Global Alliance of Marketing & Management Associations

Volume (No.)

 

Issue (No.)

 

Start page

1559

 

End page

1562

Publication date

2018-07

Presence/absence of peer review

maru

Presence/absence of invitation

Batu

Language of publication used

English

Posting category

Overseas

Type of publication

Research Paper (International Conference Proceedings)

Type of authorship

Individual works

ISSN

1976-8699

DOI

https://doi.org/10.15444/GMC2018.13.07.01

NAID (CiNii ID)

 

PMID

 

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Summary

This study examines whether co-branded PLs are influenced by their constituent NBs and by the familiarity of constituent brands in the case of Japanese co-branded PLs. This study also examines whether a spillover effect exists for constituent brands.

Remarks