This paper describes the ELF program, the ELF tutor service, and the progress the students in the program have made in their English as measured by the TOEIC IP. The authors also report on the customized ELF curriculum for the College of Tourism and Hospitality (CTH) students. Positive feedback on their ELF program has been reported by the CTH students who appear motivated and enthusiastic about their English studies. According to the spring 2013 TOEIC IP results, CTH students have, on average, performed significantly better than their peers on this standardized proficiency test. Further analysis of all 2013 first-year student TOEIC IP scores indicate that the new CTH study-abroad requirement of 500 points on the TOEIC is a significant factor in the gains CTH students have made in their English proficiency. In addition, the ELF tutor service is valued by the CTH students and they are utilizing the system, however, they need support and specific guidance on how to become more autonomous