Possibilities of “Michi-no-Eki” in Regional Tourism Promotion : Based on the Field Study of the "Trip Base Michi-no-Eki Project"

Shigeki TANIWAKI, Naoki KOBAYASHI, Yoshitomo NEGI, Yukio HOSHI

This study analyzes the potential of "Michi-no-Eki" (roadside stations) as a regional revitalization project launched by Sekisui House Co., Ltd. and Marriott International in 2020. The aim of the project is consistent with the government's tourism strategies such as dispersing inbound tourists to regional areas and developing tourism activities and points of interest in rural areas. In this paper, we conducted interviews with the project director of Sekisui House Co., Ltd. and hotel managers of Fairfield hotels by Marriott in order to understand the actual situation of the project. In addition, we conducted a questionnaire survey to 28 roadside stations adjacent to Fairfield properties and interviews with some hotel managers in order to investigate how the opening of hotels had affected the business of near-by roadside stations.

The Journal of Tamagawa University College of Tourism and Hospitality

Tamagawa University College of Tourism and Hospitality

11

35

67

2188-3564

2188-3564

https://tamagawa.repo.nii.ac.jp/records/2000282