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Name KIKUCHI Fumiaki
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Title

How Does the Likelihood of Categorization into Consideration Sets Decease from the Brand Considered Most Frequently? Focusing on Think and Feel Product Classification

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Sole Author

Author

Fumiaki Kikuchi

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Summary

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SSRN Working Paper Series

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Number Of Pages

Abstract ID: 3068584

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Date of Issue

2017/11

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Language

English

Posting type

International Journal

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Download

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