MISC
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Basic information
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| Name | KIKUCHI Fumiaki |
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The Influence of Consumers’ Logical and Affective Brand Evaluation Inclinations on Consideration Set Composition
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Sole Author
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Fumiaki Kikuchi
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SSRN Working Paper Series
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Abstract ID: 2809490
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2016/07
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Not exist
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Not exist
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English
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International
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