Academic Thesis
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Basic information
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| Name | KIKUCHI Fumiaki |
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Unveiling Brand Convergence in Consideration Sets: The Effects of Purchase for Self or Others and Product Nature
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Sole Author
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Fumiaki Kikuchi
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Review of Marketing Science
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21
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1
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2023/09
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Exist
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Not exist
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English
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Research papers (academic journals)
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International
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