論文
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基本情報
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| 氏名 | 神谷 渉 |
| 氏名（カナ） | カミヤ ワタル |
| 氏名（英語） | KAMIYA Wataru |
| 所属 | 経営学部 国際経営学科 |
| 職名 | 教授 |
| researchmap研究者コード | 7000017956 |
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CO-BRANDING BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: DOES A CO-BRANDING STRATEGY IMPROVE CONSUMERS’ ATTITUDES TOWARD PRIVATE LABELS IN JAPAN?
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単著
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Wataru Kamiya
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This study examines whether co-branded PLs are influenced by their constituent NBs and by the familiarity of constituent brands in the case of Japanese co-branded PLs. This study also examines whether a spillover effect exists for constituent brands.
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2018 Global Marketing Conference at Tokyo Proceedings
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Global Alliance of Marketing & Management Associations
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1559
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～
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1562
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2018/07
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有り
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無し
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英語
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研究論文（国際会議プロシーディングス）
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国際誌
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1976-8699
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1976-8699
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https://doi.org/10.15444/GMC2018.13.07.01
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URL
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