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This study examines the current status and challenges of tourism in Machida Yakushiike Park Shikisai no Mori based on statistical data and visitor surveys conducted in 2022 and 2024. This study analyzes the tourism promotion measures and plans utilized to enhance the park’s attractiveness by comparing the results of the two survey years to identify key issues and challenges. The survey results indicate that approximately 60% of visitors travel by private car, contributing to traffic congestion on the narrow roads surrounding the park. In addition, the utilization of the nine facilities within the area is uneven, with limited movement of visitors between facilities. Management fragmentation―where each facility is operated by a different organization―also poses a challenge. Furthermore, respondents pointed out low public awareness of Machida Yakushiike Park Shikisai no Mori and emphasized the need for stronger information dissemination and promotion. Based on these findings, this paper proposes several measures.
Research papers (publications of university or research institution)
