研究業績（論文）
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CO-BRANDING BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: DOES A CO-BRANDING STRATEGY IMPROVE CONSUMERS’ ATTITUDES TOWARD PRIVATE LABELS IN JAPAN?
Wataru Kamiya
2018 Global Marketing Conference at Tokyo Proceedings
Global Alliance of Marketing & Management Associations
1559
～
1562
2018/07
有
無
英語
海外
研究論文（国際会議プロシーディングス）
単著
1976-8699
https://doi.org/10.15444/GMC2018.13.07.01
This study examines whether co-branded PLs are influenced by their constituent NBs and by the familiarity of constituent brands in the case of Japanese co-branded PLs. This study also examines whether a spillover effect exists for constituent brands.
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